‘Vitalelife look and feel good naturally’ is owned and managed by Roechelle Williams. The dynamic and passionate business owner puts her heart and soul into her business bringing the best wellness practitioner and products and services to her clients at Vitalelife.
Her strong belief is that achieving wellness requires attention to the physical, mental and spiritual self and that at any one time, one or a combination of modalities will be required to help achieve a more complete level of health.
About Roechelle
Why did you get involved in the natural health and fitness industry?
In 2002, I owned a franchise in life coaching and leased a consultancy room at Sowelu (former name of Vitalelife) natural health and fitness centre in Paddington, Brisbane. It was there my eyes were opened to the world of natural health and I saw it was all about nurturing the soul; something I had never thought about before.
I soon realized my life passion was to help people, and when the business came up for sale, despite having no background in alternative health therapies I jumped in headfirst because I had seen people follow a different path toward health and literally changing their lives. I wanted to be part of natural health, by living and working in it.
Have you always been your own boss?
Not always. I spent several years in the corporate sector working for a major Australian Telco in Sydney. Prior to this I was pursuing a career in acting for a few years and became a drama teacher for disabled children which was very rewarding….almost feels like a whole other lifetime now.
Why did you become your own boss?
I wanted to follow my life passion and that lead me to being my own boss. I have a strong work ethic, developed while growing up watching my parents run their own business, but in my corporate job I was working up to 80 hours a week and despite having success that afforded me a lavish lifestyle I got to a point where my life was nothing but work and I wasn’t seeing my family and friends. I didn’t want to live like that so when my flat mate introduced me to life coaching I felt a connection with it and followed that path and that’s where I started being my own boss.
How does the Vitalelife wellness philosophy align with your personal path to health and well being?
I believe our external world is a reflection of our internal world and that everything is connected. For myself, I try to keep the work and life balance in check. I make conscious effort to ensure my work load doesn’t get too heavy and out of control because when it does I see it reflected back to me in the people I meet and it affects me physically, as well as my family and friend relationships.
The fitness clinicians at Vitalelife ask our clients about their lives, where the stress loads are and develop individual programs to address any psychological, physical and nutritional needs of that person.
The Vitalelife philosophy is about providing the environment for people to take control and manage their lives through; this can lead to higher levels of wellness.
That’s why Vitalelife works well, as we all support each other and share in all the responsibilities as a community. It allows us to focus on our individual passions and strengths and deliver this to our clients.
Who inspires you?
Everyone can be inspirational, if you only take a moment to stop and listen. It doesn’t matter who they are. I meet people everyday at Vitalelife who inspire me.
What hobbies do you have?
I love to sing and ride my bike. I love socializing, meeting people and sharing conversation about the meaning of life. And time with my family friends is really important.




